Strengthening our Schools

July 01, 2006 | Gary Brown

Several Adventist Christian schools in the greater Portland/Vancouver area have caught the vision of working together in order to strengthen their educational programs. These schools are part of a marketing group called RockSolid Schools: Columbia Adventist Academy, Hood View Junior Academy, Meadow Glade Elementary School, Tualatin Valley Junior Academy, Portland Adventist Academy, Portland Adventist Elementary School and Rivergate Adventist Elementary School.

RockSolid Schools was born from the concept of “branding” local Adventist education in such a way that name recognition will transfer from one entity to another. In addition, there is the understanding that there are increased marketing and economic advantages when schools work together. Its mission is to spread the word to both the Adventist and general public about the quality and cutting-edge approach to Christian education at RockSolid Schools.

Equally funded by each school, RockSolid Schools goes beyond joint marketing efforts. Goals include the development of positive pastor/school relationships, addressing common scholarship needs, joint purchasing and resource sharing, and trust services/estate planning. Brainstorming sessions during regularly scheduled administrative meetings are also proving productive.

Whether it is sharing the success of a newly started Alternative Learning Center, reaching out to immigrants, or working with a local Chamber of Commerce, RockSolid Schools is leading the way in showing that cooperative efforts succeed.