KACS Prepares to Expand into New Markets

KACS 90.5 FM, an Adventist radio station based in Chehalis, Wash., which serves nearly 10,000 listeners each week, is preparing to expand its outreach.

KACS spent the last two years preparing to expand the radio station's reach into the Tacoma, Wash., metro area.

"We are excited over the approval we have for a signal modification that will allow us to reach all of Tacoma," says Cameron Beierle, KACS general manager.

Capital improvements include additional towers, translators to extend the signal, backup generators and updating emergency alert system equipment. These improvements will benefit the growing radio network designed to reach an audience that could exceed two million once completed.

KACS is also reaching out to listeners to build local identity through on-air and off-air efforts. The station regularly appears at the Southwest Washington and Thurston County fairs and the Creation Northwest Festival. In addition, KACS is the official Family Day sponsor at the Southwest Washington Fair and features two free popular artist concerts.

The value of a radio station is reflected in listener feedback. "I started attending church (again)," says Mary, a listener. "I have been trying to keep my mind focused on ‘heavenly' things, and your Christ-centered broadcast really helps."

To learn more about ministry expansion plans for KACS, visit www.kacs.org.

June 01, 2011 / Washington Conference

Heidi Martella, Washington Conference communication director