He's More Than a Brand

October 28, 2013 / brand, gospel, Jesus, heart

The clues were all there, written down for everyone to read. But time had obscured their meaning. Like accumulated layers of sediment, expectations had built up that no longer resembled the original inscription. But the people were ready. When the time came for all to be fulfilled, they were ready. They just weren’t ready for … Him.

Scripture says simply that the “He was in the world, and the world was made through Him, and the world did not know Him. He came unto His own, and His own did not receive Him” (John 1:10, 11).