Communication

Fast Facts

More than 2 million pages are printed each month to provide the Gleaner to Northwest Adventist homes.

During 2014–2015, the Gleaner received eight awards from the Society of Adventist Communicators, including Best Magazine, Best Feature, Best Column, Best Website and Best E-Newsletter.

Adventist media touches more than 150,000 listeners/viewers each week in the Northwest.

Mission

To foster a sense of Northwest church community and support conferences in helping members share their stories of Adventist message and mission.

Summary

North Pacific Union Conference communication personnel are focused partners with local conference colleagues in "telling the story" of Northwest Adventists in Action to members and the public through print, broadcast, video and social media technology.

What's Been Accomplished

WEBSITES — The Gleaner site has pioneered regularly updated news, articles and opportunities for Northwest member interaction.

ENHANCED CONTENT — A redesign of the print and online Gleaner format in 2014 has allowed for more immediate online stories, expanded perspective articles and visual appeal in print.

ACTIVE SOCIAL MEDIA — For its daily e-newsletter, Facebook and Twitter feeds during the 2015 General Conference session in San Antonio, Texas, the Gleaner team received a Best in Class award from the Society of Adventist Communicators for effective use of social media.  

CENTRAL INFORMATION SOURCE — The NPUC and Gleaner websites have provided a common point for immediate information — to the farthest reaches of Alaska or Montana and around the world.

The Challenges Ahead

MEMBER CONNECTIONS — We must evaluate how our communication resources can improve in connecting Adventists of differing ages with the church’s mission.

ONLINE UPDATES — The NPUC and Gleaner websites must be regularly updated to remain on the cutting edge of effective online communication and 24/7 mobile access technology.

PUBLIC AWARENESS — We must find more productive ways of connecting our church’s mission with real needs within our Northwest communities — and sharing these partnerships effectively.

August 30, 2016 / Feature